For example, if you are selling t-shirts, make sure your audience knows that your t-shirts are made of high-quality fabric, are extremely durable, or meet the latest fashion fads (don’t lie if they aren’t)!
People do not want to hear from companies that “toot their own horn”, they want companies to tell them how their product or service is going to make their lives better, and why. Just remember, focus your promotional efforts primarily on the customer, not on yourself.
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The new website Dynamic IM built for us has really helped give our business a face lift, allowed us to be more professional, and brought in more business.
Jon ZauggOwnerDriftwood Media